CORT FURNITURE

Video, Digital, RADIO, OOH

From ride shares to scooters to vacation homes, consumers are more than comfortable renting a variety of goods and services, yet they’re hesitant to rent a sofa. To help them understand the why of furniture rental, we had to boil down the benefits. CORT gives you the flexibility to rent what you need for however long you need it, and return it when you don’t. In other words, you get Furniture on Your Terms™.

ROBUST VIDEO CONTENT

Furniture on Your Terms first came to life via a robust output of video assets including two anthem videos, seven 15-second spots, and six 6-second pieces. Here’s a small sampling for your viewing pleasure.

Banner ads

Dozens of banner ads supported the campaign launch, focusing heavily on the connection between the more accepted kinds of rented items and the possibility of renting furniture too.

SXSW Bus Wrap

If it weren’t for coronavirus, this bus wrap would’ve helped launch the new brand campaign.
Thanks a lot, COVID.