COX AUTOMOTIVE

Cox Automotive serves as the parent brand for Dealer.com, Autotrader, Kelley Blue Book, Manheim, Cox Automotive Mobility and DRiVEQ,
among many other brands. The B2B work I’ve done for them over the years could also be considered B2C,
as their target audience can range from automotive purchasers to dealers to OEMs.

COX automotive mobility

Through strategy and foundational messaging, we defined what the future of mobility sounds like—and with a robust
visual identity to follow, we crafted what it looks like, too.

DRIVEQ NAMING AND BRANDING

Cox Automotive has the most substantial, interconnected suite of digital properties, yet there’s limited understanding of its significance.
To better educate the industry on why data matters for the now and next, we branded the very thing that’s so elusive—the data itself.
We transformed Cox Automotive Intelligence into DRiVQ, a brand that captures the power information has to drive better business outcomes.