Interface

As the lead agency writer for Interface, the world’s leading flooring company, I got to know this impressive brand on a deep level.
Their commitment to sustainable business practices and innovative design was truly inspiring. Much of the work was done
from a B2B perspective, helping develop tools for their teams to leverage during conversations with key decision-makers.

RISING SIGNS PRODUCT LAUNCH

From the visual identity of the Rising Signs Collection to the voice and tone of the campaign, our team developed
the materials used to debut this innovative collection at NeoCon, the leading interior design event of the year.

For the Rising Signs launch video, I led the on-camera interview and provided visual direction on set for b-roll capture.

SALES ENABLEMENT TOOLS

Complex product details, end-user benefits, sustainability messaging, and more—I took Interface’s multi-layered
story and distilled it in various ways across one-sheets, PowerPoint sales decks, brochures,
and even interactive kits to help their sales teams close more deals.

Healthcare Sales Brochure

Product Tear Sheets

Why Interface Brand Brochure

Why Interface Brand Brochure Interior

Product Selling Kit

Interactive sales tool designed to tell the Interface brand and product story in a chaptered narrative that can be customized to each client visit.

PRODUCT CATALOGS

Interface’s products offer unique benefits to end-users that differ depending on the industry. For example, acoustics
might matter to Higher Education, while biophilic design plays a big role in selecting flooring for the Healthcare industry.
I crafted narratives tailored to these distinct audiences, bringing what matters most to the forefront.