LYFT
experiential, out-of-home
With Lyft, you can forget the headache of tickets. Bye bye, traffic cops. Feeding the meter? Ain't no thang. Simply open up the app, request a ride and BOOM. You've made peace with parking and can happily leave behind all the hassles that came with it.
LYFT LOT
The Lyft Lot—a relaxation zone set within a parking spot itself—offered passersby the opportunity to experience what life could be like if you made peace with parking and we did away with spots all together.
LYFT “PARKING EXCITATIONS”
We created a series of fake tickets to place on cars in situations that often result in extra parking annoyance like concerts, races & festivals.
