primerevenue

As the global leader in supply chain finance, PrimeRevenue provides its 20,000 customers with an award-winning platform
and unrivaled expertise. However, their company website didn’t accurately reflect their leadership status or their
innovative approach to enabling clients to free up cash. Their key audiences of buyers, suppliers and funders were not properly
funneled through a messaging journey that resonated with their needs—and thus, the site generated a daunting 75% bounce rate.

We implemented a “bread crumb” approach starting with the home page, leading these three audiences down their appropriate paths
with each click, driving them deeper into the site, revealing layer after layer of benefits to suit their needs. The end result left buyers, suppliers and
funders with a clear understanding of “Why PrimeRevenue” and a reinforced call to action to schedule a demo of their cloud-enabled platform.
This revised messaging strategy reduced the bounce rate to 40%, keeping our visitors engaged and driving lead conversions.

 
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Whether you're a buyer or supplier, our commitment remains the same-plan, partner and protect to achieve the most successful rollout of a supply chain finance program. Through our cloud-enabled platform combined with the analytical minds of the PrimeRevenue TEAM, we work with buyers and suppliers to free up millions of dollars trapped inside your supply chains.